Date Range: This represents the days and weeks of data on the screen.
You get several pieces of information on this page: Here, you’ll see how you’ve fared overall. Insights Overview is the “home page” of Instagram Insights. Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.
Business insights how to#
Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.īefore we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand - and how to use them. Click here for instructions for setting up your Facebook Page if you don't already have one. Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.īe sure to already have a Facebook account prior to connecting your page. To do so, go to your profile and click the “Edit Profile” button. Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”ĭone! You’re now a Business account with access to Insights. To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Note that turning your account into a Professional account always comes before switching to a Business account. A Business account is more apt for companies.
Business insights full#
A Professional account gives you full access to Insights, but is designed for independent digital creators. If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account. Here’s what it will look like:Īs you can see, you can immediately access Insights with a Professional account. Once you’re finished, click “Done.”Īfter, go back to your profile. Choose your category and click “Done.”Ĭhoose the best category that describes you. Click "Switch to Professional Account”.īy switching to a Professional account, you can get access to Insights immediately - even if you’re not a business.ĥ. On your profile, click the hamburger icon on the top-right corner.Ĥ. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed. You can convert your Instagram profile to a Business account directly from your Instagram mobile app. Open up your profile on the Instagram app. Optional: Switch to a Business account.ġ.Click 'Switch to Professional Account.'.Open up your profile on the Instagram app.Here's how to convert your account in a few simple steps. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. To use Instagram Insights, you must first have a business profile. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights. Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.ĭata and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently - like target a different audience, post at a certain time of day, or experiment with a new content format. It tells you how they do things, what they prefer, and who they are. It’s important to understand your audience, too. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post.
Instagram Insights allows you to get access to important user engagement data for your business profile. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts.
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